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Nicole Casperson: Diving Into the World of Fintech Media

Jamie Hopkins - January 31, 2022 - 0 comments

In today’s episode, Jamie and Ana talk with Nicole Casperson, Founder of WTFintech? and founding content creator for Workweek.

Nicole is well-known for her journalism in the financial industry. Her expertise in fintech grew from reporting for housing, mortgages, auto finance, and fintech for various media agencies and national publications in the past. Today she uses that expertise to bring attention to innovation and inclusion in fintech.

Nicole talks with Jamie and Ana about the future of fintech media, the importance of innovation and inclusion in fintech, and her shift from reporter to creator.

Key Takeaways

  • Nicole’s first digital technology experience.
  • What WTFintech? is all about.
  • How to leverage Twitter for networking.
  • How Nicole broke into the financial writing space.
  • The growing community of finance people on Twitter.
  • The different pathways for next-generation journalists.
  • What it’s like to be the only person of color in the newsroom.
  • Insights on why media use paywalls.
  • Why finance journalism is a viable choice of career for young POC.
  • How Nicole has dealt with microaggressions.

“I’m trying to prove to journalists out there that your voice does matter, and you can go out there and forge your own path. And, Workweek has created a structure where that is possible.” – Nicole Casperson

“There are no guarantees a publication that’s been around forever is going to succeed in this changing media landscape. There are no guarantees that anything’s going to work out the way we think it is. So, it would have been scarier for me to stay and not try something different, especially when the world is changing so fast.” – Nicole Casperson

“I’ve made it my mission to also turn discrimination on its head. If I’m here, I’m going to do everything I can to ensure that that little brown girl or that young girl can really see that there are opportunities here in journalism. Representation matters so much and progress is slow, but it’s happening.” – Nicole Casperson


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