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Diana G. Yáñez: Building Good Money Habits in Community

Jamie Hopkins - May 23, 2022 - 0 comments

What would it look like if financial advisors adopted a group approach to coaching? It’s a question Certified Financial Planner and newly minted entrepreneur Diana G. Yáñez is exploring with her new business, All the Colors. She is building on a well-proven premise: The fastest way to build a new habit is to join a group of people who are already doing the thing you want to do.

In this case, she’s bringing together people who are looking to build the knowledge, skills and practices that will give them confidence in their money decisions.

“When I work one-on-one with clients, it’s on them to implement the change,” Diana says. “I kept thinking, ‘There has to be a way to create a more supportive environment.’”

This summer, Diana plans to launch Bosque Money, a six-month group learning program. The idea is that participants will develop the habit of checking in on their money once a month. What went well last month? What’s coming up next month? What needs to shift?

In today’s episode, Diana talks to Ana and Jamie about how her earliest money memory – a trip to a candy store with her cousins in Mexico – made her think about the inequality money brings and what it means to be a woman in Latino culture; her circuitous path to the financial advisory space (this is her fourth career since graduating college); what it takes to create behavior change and drive impact; what it’s like to be a person of color in this industry; the power of meditation; and more.

Key Takeaways

  • Habit change takes time – and support.
  • Building generational wealth requires believing it’s possible to be in a better place.
  • System change starts one behavior at a time.


“If each of us flourishes more, it encourages others to flourish more.” – Diana G. Yáñez


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